So if no one is supposed to talk about Fight Club, how did the other members knew about it, obviously sombody break the rules. When Tyler realizes this he says there are going to be a limited number of members in Fight Club. If they want to keep doing it they will need to find another place to do it.
After a while, there were Fight Clubs all around the country, Tyler decides to go big. He starts Project Mayhem... May what? Yeah, Mayhem.
Project Mayhem is based on Tyler's anti-consumerism philosophy. He trains the members with a military style, at the same time they help him with the doing of soap; the purpose of this project is to control history, bring down the modern civilization. It has also some rules (just like fight club):
- You don't ask questions.
- You don't ask questions.
- No excuses.
- No lies.
- You have to trust Tyler.
For me, when Project Mayhem started to appear in the novel, was the best part of all. I kept asking to myself, how can a few people follow a man they have barely met and do this crazy things to bring down the entire society? How did Tyler got so powerful?
I think this part demonstrates how easy is for someone (when he/she knows how) to manipulate people, a few words and their hooked with your ideas. This kind of remind me of Hitler, a modern Hitler, maybe Tyler didn't killed thousands of people; but they have one very importante thing in common: they controled a group of people, convinced them with their ideas, with the power of talking.